Psssst, Want Copies of Famous Fragrances?

The discussion following a recent article about the legendary Soviet brand Edgars Dzintars reminded me of an interesting brand promotion strategy. This marketing move is often used these days by independent perfumers. It is called "My Version of a Legend." The ambitious brands from Europe, America, and the Persian Gulf that take the current hits - Baccarat Rouge, Invictus, Delina, Ganymede, Terre ...